Vitrue Launches Redesigned Site

Vitrue (www.vitrue.com), the company I work for, launched a redesigned site last Friday. It’s been in the works for sometime now, since just after I started with the company in March. By no means does it take that long to build a site, but when you are busy with new customers and a recent acquisition it’s easy to get distracted. The new site is clean and easy to navigate, and highlights some of the work we have done with our clients. 

Anyway, I was part of the project and as you can tell, I’m really thrilled with the outcome. My role included launching a CMS, creating/packaging the video content and a handful of HTML. I’m also a participant in the company blog. Feel free to drop by and participate in our social media marketing conversations. And, congratulations to the rest of the team who had their hands in this project. Great Job!

Vitrue Acquires UGENmedia

The news broke today, and I’m finally in a position to share it. Vitrue has acquired a key player in our market named UGENmedia. I’ve had the chance to work with Adam and Roger from UGENmedia and I’m truly excited with the knowledge and expertise their team brings. While there’s always overlap when comparing two companies, I’m thrilled to see a significant amount of complimentary features, skills and experience. Reggie Bradford our CEO said, “This partnership provides Vitrue with an additional dimension through UGENmedia’s expertise and cutting-edge applications.”

Details include:

  • Vitrue gains executive talent
  • Vitrue adds strategic New York presence
  • Vitrue enhances technology and application offerings
  • UGENmedia’s employees are retained 

You can read the entire release at http://www.vitrue.com/

Vitrue on Bernaisesource

Dan GreenfieldDan Greenfield over at Bernaisesource has written a nice piece on Vitrue (my employer), Reggie Bradford (my CEO), Social Media (my industry), and Atlanta (my hometown). I worked with Dan for many years at EarthLink, he’s a sharp guy and is vastly becoming Atlanta’s social media PR guru.

When I caught wind that Dan would be stopping by to interview Reggie, I grabbed my video camera in hopes to archive the event for Vitrue. More on that later… Dan covers many topics with Reggie including his background, Vitrue’s platform and the importance of brand safety.

Dan also recently interviewed Paul Stamatiou whom I worked with at Skribit.com, the creation of Atlanta’s first Startup Weekend.

Nice work. Keep it up Dan!

Morgan Stanley’s report – Social Media is dominating…

Michael Arrington at TechCrunch posted about this slide deck. His summary is insightful. I for one love the fact that Blendtec was featured in the report. I have watched Will It Blend for over a couple of years now, and rave about it. It’s a great example of the success of viral marketing. Oddly, I still haven’t purchased a Blendtec, but when I need an ultimate blender, I know where to turn.