Comcast iPhone App missing the technology

Comcast has created an iPhone App called Comcast TV Listings (iTunes Link). The application contains a searchable listing of TV programming not unlike i.TV (iTunes Link). While they uniquely offer up the OnDemand listings, I think Comcast is missing the boat here. They claim future updates to this application will bring photos, and actor information and the latest entertainment new (like we need to hear anymore about Michael Jackson).

I think Comcast could do their cusotmers and product offering a huge service by focusing on the technology and not the content. A Comcast application for my iPhone should allow me to schedule my DVR, while I’m away (like Tivo). It would allow me to manage parental controls so I can let the teen watch the semi-educational war movie while I’m still at the office. It would allow me to remote control my set top box. A Comcast app for my iPhone would let me stream media from my iPhone to my TV and from my TV to my iPhone.

Hey Comcast! Are you listening? You have the fattest pipe, internet in the home, and a set top box on every TV. You can do better than a TV guide. Just a thought.

What do you think? Leave a comment below and let me know.