MichaelStrutton.com

Vitrue (www.vitrue.com), the company I work for, launched a redesigned site last Friday. It’s been in the works for sometime now, since just after I started with the company in March. By no means does it take that long to build a site, but when you are busy with new customers and a recent acquisition it’s easy to get distracted. [...]

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I can’t  believe I missed out on the Dear Sister parody from SNL last year. Thanks to Jon Lee for sharing that nugget of time killer beauty. The wonders of YouTube related videos had Michelle and I consuming many of the double parodies like Pirates of the Caribbean, Lost, The Tudors and a classic episode of [...]

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The news broke today, and I’m finally in a position to share it. Vitrue has acquired a key player in our market named UGENmedia. I’ve had the chance to work with Adam and Roger from UGENmedia and I’m truly excited with the knowledge and expertise their team brings. While there’s always overlap when comparing two companies, I’m [...]

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Dan Greenfield over at Bernaisesource has written a nice piece on Vitrue (my employer), Reggie Bradford (my CEO), Social Media (my industry), and Atlanta (my hometown). I worked with Dan for many years at EarthLink, he’s a sharp guy and is vastly becoming Atlanta’s social media PR guru.
When I caught wind that Dan would be [...]

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When I started this blog post my intentions were to solicit help from the community, however before I finished writing, I found my answer. I’m hoping this makes its way into the abyss of the Google indexes and helps someone like me in the future.
This week I have to do a video shoot at the office. [...]

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Michael Arrington at TechCrunch posted about this slide deck. His summary is insightful. I for one love the fact that Blendtec was featured in the report. I have watched Will It Blend for over a couple of years now, and rave about it. It’s a great example of the success of viral marketing. Oddly, I [...]

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As you may know I recently took a position with Vitrue. Vitrue develops a platform for major brands to implement video-centric social media campaigns and communities. The interview process was fairly typical, a round robin of meetings. When done, I came away very impressed with the organization and the following week I was thrilled to received a verbal [...]

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I’m back and here for another round! It’s been a couple of years since I last authored a blog, but I’m looking forward to this next phase of my digital life. I suppose my first entry should be about me and what I plan to do here. So keep reading and I’ll dive into it.

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