Vitrue Launches Redesigned Site

Vitrue (, the company I work for, launched a redesigned site last Friday. It’s been in the works for sometime now, since just after I started with the company in March. By no means does it take that long to build a site, but when you are busy with new customers and a recent acquisition it’s easy to get distracted. The new site is clean and easy to navigate, and highlights some of the work we have done with our clients. 

Anyway, I was part of the project and as you can tell, I’m really thrilled with the outcome. My role included launching a CMS, creating/packaging the video content and a handful of HTML. I’m also a participant in the company blog. Feel free to drop by and participate in our social media marketing conversations. And, congratulations to the rest of the team who had their hands in this project. Great Job!

My Dear Sister…

I can’t  believe I missed out on the Dear Sister parody from SNL last year. Thanks to Jon Lee for sharing that nugget of time killer beauty. The wonders of YouTube related videos had Michelle and I consuming many of the double parodies like Pirates of the Caribbean, Lost, The Tudors and a classic episode of Three’s Company. If you too have no clue about Dear Sister, then read on. Oh, and stick around for my very own stab at the double parody. Continue reading

Vitrue Acquires UGENmedia

The news broke today, and I’m finally in a position to share it. Vitrue has acquired a key player in our market named UGENmedia. I’ve had the chance to work with Adam and Roger from UGENmedia and I’m truly excited with the knowledge and expertise their team brings. While there’s always overlap when comparing two companies, I’m thrilled to see a significant amount of complimentary features, skills and experience. Reggie Bradford our CEO said, “This partnership provides Vitrue with an additional dimension through UGENmedia’s expertise and cutting-edge applications.”

Details include:

  • Vitrue gains executive talent
  • Vitrue adds strategic New York presence
  • Vitrue enhances technology and application offerings
  • UGENmedia’s employees are retained 

You can read the entire release at

Vitrue on Bernaisesource

Dan GreenfieldDan Greenfield over at Bernaisesource has written a nice piece on Vitrue (my employer), Reggie Bradford (my CEO), Social Media (my industry), and Atlanta (my hometown). I worked with Dan for many years at EarthLink, he’s a sharp guy and is vastly becoming Atlanta’s social media PR guru.

When I caught wind that Dan would be stopping by to interview Reggie, I grabbed my video camera in hopes to archive the event for Vitrue. More on that later… Dan covers many topics with Reggie including his background, Vitrue’s platform and the importance of brand safety.

Dan also recently interviewed Paul Stamatiou whom I worked with at, the creation of Atlanta’s first Startup Weekend.

Nice work. Keep it up Dan!

Line Out ≠ Mic Input

When I started this blog post my intentions were to solicit help from the community, however before I finished writing, I found my answer. I’m hoping this makes its way into the abyss of the Google indexes and helps someone like me in the future.

This week I have to do a video shoot at the office. During our test shots, I decided I didn’t like the audio quality I was getting from the camera and the wireless mic. So, I decided to incorporate my home studio gear and run some additional tests. Continue reading

Morgan Stanley’s report – Social Media is dominating…

Michael Arrington at TechCrunch posted about this slide deck. His summary is insightful. I for one love the fact that Blendtec was featured in the report. I have watched Will It Blend for over a couple of years now, and rave about it. It’s a great example of the success of viral marketing. Oddly, I still haven’t purchased a Blendtec, but when I need an ultimate blender, I know where to turn. 

How to accept a job at a social media company.

As you may know I recently took a position with Vitrue. Vitrue develops a platform for major brands to implement video-centric social media campaigns and communities. The interview process was fairly typical, a round robin of meetings. When done, I came away very impressed with the organization and the following week I was thrilled to received a verbal offer of employment.  After spending a few days considering the offer, I got the crazy idea to say YES in a non-traditional method. The following link was sent in place of a letter of acceptance: Continue reading